Branding is “First Followership”
March 14th, 2012 | Filed under: Art Theory, Branding, Film and Video | Add a Comment »SwissMiss shared this great, brief TEDtalk which is worth watching for the Shirtless Dancing Guy alone:
The inspiring thing here, branding-wise, is that “first follower-ship” is what branding is all about. A brand designer’s role is to “transform a lone nut into a leader,” by catching the vision and making it appealing by embracing it and giving it legitimacy. Derek Silvers, in the video, says “leadership is overglorified,” and that it takes that first follower to make a movement happen.
Branding is “first followership.”