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Current Identity, by Wolff Olins

May 31st, 2011 | Filed under: Branding | Add a Comment »

Um, YES. If you’ve followed my opinions on identity, you know I think it should be flexible. I am loving this Current identity. Full story on Brand New, as usual.

A living record of what design director David Somerville is looking at, listening to, thinking about, and scribbling on meeting agendas. Please make yourself at home.

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Michael Somerville: Well said, Dave. While I think that these are core questions with which every generation has...
Michael Somerville: P.S. See the sketchbook of Leonardo Da Vinci and his “Thoughts on Art and Life” for a...
Michael Somerville: To me, a craft is the skillful marriage of art and science. Those who master a craft deeply...
David: Alex, you’re a champ. If I had to pick someone else to keep the breathless charm while I pulled a mule...
alex t.: 1. I enjoy the broad range of topics you comment on, so I would keep that versatility. But you’re also...

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