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The best article I’ve ever read on branding

March 6th, 2012 | Filed under: Branding | Add a Comment »

I’m not big on unqualified remarks. I think there’s usually some conditional something worth throwing into any statement.

However.

This was the best article I’ve ever read on branding:

Branding Is About Creating Patterns, Not Repeating Messages

By Marc Shillum, principal of Method.

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