Now this is an ad campaign. Beautiful black and white billboards warn tourists away from Powder Mountain ski resort, so the locals can keep the ideal skiing all to themselves. Communication Arts has the whole story and more images, each of which is worth seeing. Nice work, Super Top Secret.
“A kitesurfer who was attempting to cross the Red Sea became stranded for two days and had to fight off sharks with a knife before being rescued. The man is in good condition and is ready to shoot some more Dos Equis commercials.”
Apparently the theme of this blog today is, “Things I have a problem with on the internet.”
Saw this Norton ad for the first time yesterday, and was kind of blown away (in a bad way) by some of the declarations it made, especially the last two lines. It’s surprising to me that they’d run with such an openly materialist declaration for a national ad campaign. This really made it by the focus groups?
This is what healthy brainstorming looks like. (For me, anyway.) Make sure there’s some Marie Antoinette on the iPod, throw in a hot beverage, and you’re good to go.
Loving work by Why Not Associates, starting with this Contagious Magazine. And I love that there’s a marketing magazine called Contagious. Big fan of this.
A living record of what design director David Somerville is looking at, listening to, thinking about, and scribbling on meeting agendas. Please make yourself at home.