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World’s Smallest Brochure

July 19th, 2010 | Filed under: Design, Marketing | Add a Comment »

Amazingly smart. To attract Molecular Biology students, Aarhus University created a brochure that could only be read through a microscope.

Their applications went up 67%.

A living record of what design director David Somerville is looking at, listening to, thinking about, and scribbling on meeting agendas. Please make yourself at home.

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Michael Somerville: Well said, Dave. While I think that these are core questions with which every generation has...
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David: Alex, you’re a champ. If I had to pick someone else to keep the breathless charm while I pulled a mule...
alex t.: 1. I enjoy the broad range of topics you comment on, so I would keep that versatility. But you’re also...

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