Category: Branding
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If I’m being honest, I don’t really think of myself as a nerd…
But then I spend two hours without glancing up from my computer, working straight through lunch, forgetting to hit “play” on my music, because I’m matching RGB swatches to CMYK values, and rounding both to the nearest 5 for a self-initiated brand book. So yeah, I’m a huge nerd.
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YES to this.
Branding is not creating a big campaign. It’s creating the small moments that build the brand from the bottom up. Not from the top down. — jayselway (@jayselway) May 20, 2013
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The 2014 Olympic Games are going to be a (visual) disaster
Let’s get two things straight: I love the Winter Olympics, and I love Russia. But I also love good design, and Sochi.ru is already shooting itself in the face in that department with sophomoric typography, an out-of-touch grab at being “digital,” and now these cutesy-wutesy pictograms. Are these Cartoon Network characters supposed to represent the […]
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Let’s talk about branding!
Since this blog is a random scattershot of what runs through my head, I don’t think it’s realistic to “set a direction” for it or tell you I’m “refocusing its theme” or “narrowing my scope.” Odds are, I’ll still be posting sketches and songs that I need to get out of my fingers or ears. […]