Let’s get two things straight: I love the Winter Olympics, and I love Russia.
But I also love good design, and Sochi.ru is already shooting itself in the face in that department with sophomoric typography, an out-of-touch grab at being “digital,” and now these cutesy-wutesy pictograms. Are these Cartoon Network characters supposed to represent the greatest athletes on earth exerting themselves to the limits of human strength and agility?
I very rarely “boo” any design, as any regular reader of this blog will know. I’m a big believer that nothing on earth is beyond redemption, and who knows? Maybe they’ll pull this out of its current nosedive with the same kind of visual goodness they’ve poured into the Russian Quilt design. I genuinely hope so.
For now, I’m sorry — but this is a face-plant.
Image & info via the always-amazing Brand New.